"It is easier to change the products than to change people's behaviour."

By improving the products and simplifying the methods, more people will be able to perform daily oral self care.


True innovation challenges excisting thought. Crosses barriers, breaks rules. 



- Dr. Rolf Barman

Rolf Barman was born in a family of dentists. His father, mother and aunt were all dentists.His father, Dr. Otto Barman, was a pioneer in preventive measures for children’s teeth, and introduced fluoride rinsing and brushing of teeth in schools. Through 40 years of experience as a dentist, Rolf Barman has been passionately concerned about development of practical aids for improving dental health. He invented the first double ended woodstick, Sanodent, to make it easy and encourage more people to clean between their teeth. This design simplified and popularized interdental cleaning. Later he developed Petosan toothbrush for pets. Petosan AS has since grown to be a significant influencer on developing products for pet’s dental health.

How long should we brush our teeth?


Scientific studies have shown that most people spend no more than 1 minute brushing their teeth – whereas dentists and hygienists recommend 2-3 minutes. The advantage with Superbrush is that you brush the inside, outside and chewing surfaces at the same time! You therefore make more efficient use of your normal brushing time. Superbrush guides itself along the teeth and cleans effectively using small “scrubbing” movements.

How long do you brush your teeth?

Is toothbrushing a skill?


Yes, brushing the teeth thoroughly is a skill that has to be learned like all other skills. By simplifying the
toothbrushing method and improving the toothbrush, more people can learn the toothbrushing skill and
thereby achieve clean teeth and a healthy gumline.


A simple brushing method will also enable children to learn the toothbrushing skill and establish good
brushing habits at young age.

Brushing skills study

How to keep gum line healthy?


For many years it has been recommended to place the toothbrush at a 45°angle towards the gum line. The
correct angle improves cleaning at the gumline.

The side bristles of Superbrush are precisely angled in 45° towards the gumline. It is specifically this area
which requires special attention to prevent the build up of harmful plaque.


How to use Superbrush?